About Graziella

Graziella Haan

Graziella Haan is Head of Digital Marketing at Edmiston, leading digital strategy, performance marketing and brand growth across the luxury sector. She has extensive experience across SEO, paid media, CRM, analytics, content strategy, digital transformation and customer acquisition, with a strategic understanding of how platforms, channels and data integrate across the wider digital ecosystem.

Digital Marketing Expertise

• Digital strategy and performance marketing
• SEO, paid media and analytics
• CRM and customer lifecycle marketing
• Content strategy and audience development
• Website optimisation and digital transformation
• Lead generation and conversion optimisation

Strategic Digital Marketing Experience

Graziella has built her career across luxury brands, working across both strategic and operational marketing functions. Her experience spans the full digital marketing lifecycle, from brand positioning and audience acquisition through to customer engagement, retention and performance optimisation.

Prior to joining Edmiston, she held senior digital marketing roles focused on international growth, digital transformation and integrated marketing strategy. Since joining Edmiston, she has focused on strengthening the company’s digital presence through a more connected, data-driven and commercially focused marketing approach.

Luxury Audience & Market Experience

Graziella’s work focuses on international luxury audiences across Europe, the Middle East and North America. Her broad cross-channel experience allows her to align activity across platforms and disciplines to deliver measurable commercial performance while strengthening long-term brand visibility and engagement.

Digital Strategy & Leadership Approach

Graziella takes a strategic and commercially focused approach to marketing, combining data-driven decision making with a strong understanding of customer behaviour, digital trends and brand positioning across the wider digital ecosystem.