Sally Rose

About Sally

Sally Rose is a luxury yacht charter broker with over 24 years of experience in the superyacht industry. Since joining Edmiston in 2007, she has built a long-standing reputation for delivering bespoke luxury yacht charter experiences across a wide range of destinations. Her career has evolved alongside the growth of the charter market, giving her a broad and informed perspective across both traditional and emerging cruising grounds.

Areas of Expertise

Sally’s expertise lies in designing tailored charter programmes across a wide spectrum of yachts and destinations, with a particular strength in guiding clients through both established and more exploratory itineraries. Operating across the global charter market, her experience spans traditional cruising regions as well as more remote destinations, reflecting the increasing demand for less conventional charter experiences. She maintains particularly strong knowledge of the Caribbean and Mediterranean, with the British Virgin Islands and the Cyclades standing out for their contrasting appeal, from relaxed island cruising to richer cultural and geographical exploration.

• Luxury yacht charter programmes across all yacht sizes
• Global itineraries, including remote and emerging destinations
• First-time and repeat charter client advisory
• Long-term client relationship management
• Yacht and crew selection tailored to each experience

Experience in the Superyacht Industry

Sally has worked in yacht brokerage for nearly 25 years, building a career defined by consistency, adaptability and long-term client relationships. Prior to entering the industry, she trained as an architect, developing a strong appreciation for design, space and functionality, which continues to inform her perspective on yachts today. Her transition into yachting was driven by a lifelong passion for the sea, allowing her to combine professional discipline with personal interest. Over the course of her career, she has arranged a significant volume of charters across a wide range of destinations, evolving alongside her clients as their experience and expectations have developed.

Approach to Brokerage

Sally takes a forward-looking and experience-led approach to charter brokerage, with a strong focus on staying ahead of developments within the market. She is particularly interested in identifying new destinations and opportunities, ensuring clients have access to experiences that feel fresh and considered. She places equal value on introducing new clients to yachting, guiding them through their first charter with clarity and confidence, as well as supporting long-standing clients as they explore new regions and more complex itineraries. Her approach is centred on creating charters that feel natural and rewarding, whether for a first-time experience or a more established client seeking something different.