Edmiston announces strategic partnership with Red Sea Global

For decades, the Red Sea has been a seafarer’s secret – sapphire waters stretching between Arabia and Africa, edged by coral reefs as pristine as they were centuries ago. Now, with Red Sea Global’s visionary developments and Edmiston’s global network, this extraordinary destination is set to claim its place on the world stage. 

A new standard of luxury 

The Red Sea and AMAALA are at the heart of Saudi Arabia’s transformation into one of the most compelling superyacht destinations of our time. Conceived and brought to life by Red Sea Global, these two visionary destinations are redefining the future of high-end travel. 

Already, the first wave of ultra-luxury resorts has been unveiled: Nujuma, a Ritz-Carlton Reserve; the desert inspired Six Senses Southern Dunes; and The St. Regis Red Sea Resort. These sit alongside distinctive Red Sea Global properties including Shebara, a futuristic island escape, and Desert Rock, a resort sculpted into granite mountains. Each exemplifies the values of privacy, sustainability, and world-class service that are reshaping expectations of luxury. 

Designed for the yachting lifestyle 

What sets the Red Sea apart is not only the calibre of its resorts but the seamless integration of yachting into its lifestyle offering. Purpose-built marinas are being created to rival any in the Mediterranean. Shura Marina, with capacity for 154 yachts up to 100 metres, and the iconic AMAALA Yacht Club, a four-storey clubhouse welcoming vessels up to 120 metres, will provide a new golden route for superyacht owners and charterers alike. 

For our clients, this represents an unparalleled opportunity. Cruising through crystal-clear waters, exploring unspoiled islands, and arriving at destinations designed with privacy and exclusivity in mind, the Red Sea offers experiences that few places on earth can match. 

Beyond hospitality – A full lifestyle destination 

Red Sea Global’s vision extends far beyond hospitality. Branded residences from Ritz-Carlton, Four Seasons, and Jumeirah are already underway, complemented by world-class golf, wellness sanctuaries, high-end retail, and Michelin-level dining. For those seeking a more permanent connection, the region’s progressive policies now allow international property ownership, making it one of the most attractive propositions for investors and families. 

With sustainability at its core, Red Sea Global is setting new benchmarks for regenerative development. Powered entirely by renewable energy and driven by a deep commitment to marine conservation and wildlife protection, the company is working to ensure the landscapes of tomorrow remain as pure as those of today. By 2040, it predicts a 30% net conservation benefit across its two destinations, achieved through the restoration and protection of biologically rich habitats including mangroves, seagrass, coral reefs and land vegetation. 

Edmiston and the Red Sea 

Our partnership with Red Sea Global represents a powerful alignment of vision and capability. Edmiston has always championed new routes and destinations for our clients, curating experiences that go far beyond the expected. By bringing the Red Sea into focus, we are offering yacht owners and charterers not only a new cruising ground but a destination that resonates with the values of privacy, sustainability, and generational legacy. 

The Red Sea is more than a destination; it is the world’s next great Riviera. With Edmiston’s expertise and Red Sea Global’s extraordinary vision, we invite our clients to be among the first to explore, invest, and create memories in this remarkable new chapter of yachting. 

For further information, please contact us today.